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SRS Capital Advisors & Arax Investment Parters

Park Sutton Advises $1.7 Billion SRS Capital Advisors on Partnership with Arax Investment Partners, a RedBird Capital Partners Portfolio Company

June 12, 2024 – Park Sutton Advisors, a Waller Helms Company (“Park Sutton”), is pleased to have represented SRS Capital Advisors (“SRS” or the “Firm”) on its partnership with Arax Investment Partners (“Arax”), a RedBird Capital Partners portfolio company with approximately $19 billion in client assets, headquartered in New York, NY.

Founded in 2004, SRS is a fast-growing, Denver-based independent Registered Investment Advisor (“RIA”) that specializes in tailored wealth management solutions for high-net-worth families and individuals, businesses, and foundations. The Firm has achieved exceptional success in client acquisition through its unique attorney referral program and targeted post-settlement strategy, providing clients with specialized expertise and support. It has also realized significant inorganic growth through the completion of six tuck-in acquisitions throughout their history.

“Our partnership with Arax promises substantial improvements in service, operations and technology, enabling us to scale operations, particularly our capabilities in financing, estate and tax planning,” said David Simon, Managing Director and Co-Founder, SRS Capital Advisors. “Our values of integrity, research and discipline are well matched with Arax’s strategic outlook, allowing us to continue to provide best-in-class services to our clients, both existing and new.”

“The addition of SRS brings another leading wealth management firm with a value of unique and customized approaches to the Arax platform,” added Haig Ariyan, Chief Executive Officer of Arax. “As we continue to scale our multi-platform approach to wealth management, this strategic partnership will compound opportunities for advisors and their clients across the Arax platform.”

SRS will continue to be led by Managing Directors David Simon, Michael Riordan, and Patrick South, who have a combined forty years of leadership and experience in the industry, while also enabling a continuous enhancement of services supported by Arax and RedBird.

“This latest announcement is a testament to Arax’s ability to continue building a highly differentiated multi-platform wealth management strategy, attracting the best in the business,” said Mike Zabik, Partner, RedBird. “Pure-play, advisory fee-only RIAs are a core pillar of Arax’s multi-boutique strategy and SRS is key piece of that vertical as we look to continue to scale and diversify.”

Park Sutton Senior Managing Director, Steven Levitt, said, “We are pleased to extend our congratulations to SRS on their combination with Arax – this merger represents a significant milestone. SRS has attained double-digit organic growth and has established a presence with three locations across Colorado and one in Pennsylvania. Arax’s acquisition of SRS marks a strategic penetration into the Colorado market with a fast-growing firm. With the combined experience of SRS in M&A integration, and the support of RedBird’s expertise in the financial services sector, we foresee substantial opportunities for expansion into other Western states. We look forward to witnessing the remarkable advancements that will undoubtedly result from this dynamic partnership.”

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