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Telarray and Creative Planning

Park Sutton Advises a $1 Billion Memphis-Based RIA

New York, NY, March 8, 2023 – Park Sutton Advisors, a Waller Helms Company (“Park Sutton Advisors”) is pleased to have represented Telarray, LLC (“Telarray” and “Firm”) on its acquisition by Creative Planning, LLC (“Creative”), a leading registered investment adviser (“RIA”), headquartered in Overland Park, KS, with over $200 billion in assets under management and advisement (“AUM/A”). Headquartered in Memphis, TN, Telarray is a financial planning and investment management firm with $1 billion in client assets. The Firm was founded in 2005 and has since grown to a team of 18 individuals. Terms of the transaction were not disclosed.

“Creative Planning is a perfect match for Telarray,” said Richard Paessler, the Firm’s President and Chief Compliance Officer. “We were looking for a firm that aligned with us in planning philosophy, culture, employee opportunities, and that provides an immediate expansion in our service offering for both our existing and future clients.”

“They share a similar investment philosophy and wanted to offer full family office services to their clients, which is a big part of what we do,” said Creative Planning CEO Peter Mallouk. Regarding the partnership, Peter added “We needed to have a strong presence in Memphis… It helps fill that gap for us and we had a lot of respect for the leadership of the group and liked the scale. You put all those things together and it checked every box for us. It’s been great all around.”

The transaction was led by Managing Director, John Eubanks, CFP of Park Sutton Advisors. In regard to the Telarray team, John said, “Cliff and Andy have built a tremendous firm and had the foresight to provide advanced planning for executives and high-net-worth individuals in an underserved market. In the more recent past, they brought in key leadership in Rich Paessler to institutionalize and advance the Firm to handle the ever-changing needs of their affluent client base.” When discussing the transaction, he said “I am excited to see what Creative Planning and Telarray can accomplish together. The mutual benefit is evident in Telarray’s capabilities and Creative’s extensive support both for their team and clients. We are pleased to have represented Telarray in attaining their new partnership.”

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